Facebook Launches ?Send? Button For More Selective Sharing, Announces 50 Million ?Groups?

Facebook's increasingly ubiquitous 'Like' button is getting a new friend: the Send button. Click on a webpage that has the Send button integrated, and you'll be prompted to share it with any of your Facebook Groups, your Facebook friends, or any standard email address. In other words, where the Like button is designed to let you quickly share content with all of your Facebook friends, the Send button is for sharing with a subset of them. Site designers are groaning right now (they have yet another sharing widget to integrate), but it's a logical step for Facebook ?�there are certainly times when you want to share links with a handful of friends instead of your News Feed, and this gives you one less reason to fire up your non-Facebook email account. 50 sites are launching with the feature. In addition to the new Send button, Facebook is adding a handful of features to its existing Groups product, which was overhauled last October. First is the introduction of photo albums for Groups.

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