Consumer Electronics Shopping Service Decide Raises $6 Million Pre-Launch

Stealth startup Decide announced this morning that it has closed a $6 million series B round of funding. The series B round was led by Maveron, Madrona Venture Group, Google founding board member Ram Shriram, and former Expedia CEO Erik Blachford. Maveron's Dan Levitan and former Farecast CEO Hugh Crean will be joining Decide's board of directors. Decide adds to the $2.5 million in series A it raised last summer, bringing total investment to $8.5 million. Decide will use its series B to continue putting the finishing touches on its shopping service and website, which it plans to launch next month, as well as ramp up hiring efforts.

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